VERBAL AND VISUAL ALLUSIONS IN ENGLISH ADVERTISING

Abstract

The article explores the use of allusions as a linguistic and visual medium in modern advertising. The author analyzes a wide range of advertising materials, revealing various allusions to cultural, historical and literary images. The article reveals how allusions help advertisers create an emotional connection with the audience, activate their associations and arouse interest in the product or brand. The study indicates that the successful use of allusions can increase the effectiveness of an advertising campaign, attract attention and be remembered by consumers. In addition, the article discusses the influence of cultural context on the perception of allusions, emphasizing the importance of adapting advertising strategies to the target audience. The article explores how allusions to literary works, historical events, cultural symbols and other contexts are used to create effective and memorable advertising messages. The article analyzes various examples of allusions from Englishlanguage advertising materials, revealing their role in causing emotions, associations and identification of the target audience with the brand or product. An important aspect of the study is the influence of cultural context on the perception of allusions and their effectiveness in different geographical and cultural environments. The author also draws attention to strategies for adapting advertising messages, taking into account the specifics of the linguistic and cultural sphere of the target audience. The article discusses various examples of allusions to historical events, figures and eras that are used to create effective and memorable advertising messages. The article analyzes the role and significance of historical allusions in the formation of brand identity, strengthening the emotional connection with the audience and caused by associations with certain values or ideas. The study also examines the influence of cultural context on the perception of the interpretation of historical allusions in different geographical and cultural environments.